Workshop overview
If your marketing activities are reactive, unplanned and without a clear strategy, then this is where you need to start. The session will put in place the strong foundations which are essential in order to market and grow your business. Sessions are bespoke and tailored to the individual but follow a proven and tested structure.
What’s covered
We will look at your business on a strategic level. We will focus on setting the foundations from which you can market your business effectively.
Learn how to move forward with clarity and purpose to start getting traction from your marketing in order to grow your business.
This workshop defines your foundational Marketing Strategy (it is the thinking part or the ‘what’), and is the perfect partner to Creating Your Marketing Plan workshop (the ‘how’ or ‘doing’ part).
We will look holistically at where you are now versus where you want to be, reviewing the current state of play, to capture and identify quick wins as well as short-term, medium-term and longer term strategic initiatives to grow your business.
Workshop detail
What is a marketing strategy?
It’s the roadmap and guide for you and your business to follow and refer to regularly – a live document which provides a solid reference point and gives clarity that you can use to sense-check decisions, plan your resources and budget. It is your long-term game plan.
Without a strategy, you will likely be burning up a lot of energy and money in the wrong areas, being inconsistent and erratic with your messaging, visibility, branding and offerings, and failing to get the results you want. A strategy gives clarity around your objectives, your voice, your customer, your product or offering and the competition. Crucially, your Marketing Strategy informs your Marketing Plan (the foundational partner to your strategy) which is focussed on execution – the ‘how’ you deliver the strategy and MEASURE THE RESULTS.
Elements that form your Marketing Strategy
- Goal Setting
- Marketing Audit
- Market and Competitor Analysis
- Finding Your Tribe (your ideal customer)
- Unique Value Proposition
- Key Marketing Messages
- Your Tone of Voice